The Paste
Biomimetic Mineral Toothpaste
Cucumber, juniper, mint. Formulated with nano-hydroxyapatite, the same mineral that makes up your enamel. It remineralizes, whitens gently, and relieves sensitivity.
- Nano-HydroxyapatiteMedical-grade quality. Learn more here
- XylitolFights bacteria
- Green TeaGum health
- Aloe VeraSoothes gums
- Cucumber Seed OilAnti-inflammatory
- Juniper BerryAntimicrobial
- Menthol + PeppermintClean finish
The only nano-hydroxyapatite on the market approved by the European Scientific Committee on Consumer Safety (SCCS)
The Silk
Natural Silk Floss
Orange, bergamot, clove. 100% natural silk coated in an essential oil complex. Glass jar, metal cap, zero plastic. Three oils work together for broad-spectrum antimicrobial and anti-inflammatory support.
- Orange OilAntimicrobial, antioxidant
- Bergamot OilAnti-inflammatory
- Clove Bud OilAnti-bacterial, anti-inflammatory
- Vitamin EAntioxidant protection
- Sweet Almond OilConditioning base
The Difference
What we use instead.
Every ingredient choice is a decision against something else. Here's what we chose, and why.
Remineralization
Fluoride
Nano-Hydroxyapatite
Fluoride hardens the tooth surface. Nano-hydroxyapatite goes further, actively replacing lost minerals with the same compound your enamel is already made of. It's not systemically absorbed, making it safe for all ages. Recent research shows it matches fluoride for cavity prevention while also relieving sensitivity and whitening gently.
Whitening
Peroxide
nHA (gentle, natural)
Peroxide bleaches by oxidizing the tooth surface, causing sensitivity and enamel damage over time. Nano-hydroxyapatite whitens by filling micro-cracks and surface imperfections, restoring natural reflectivity. The result is gradual, lasting, and painless.
Surfactant
SLS
Glycolipids
Sodium lauryl sulfate is an industrial detergent that strips the mouth's natural moisture barrier. A common trigger for canker sores and tissue irritation. Glycolipids, derived from fermented yeast, foam gently without disrupting the oral microbiome.
Sweetener
Saccharin / Aspartame
Xylitol
Artificial sweeteners mask taste and do nothing for your teeth. Xylitol is naturally derived and actively fights cavity-causing bacteria by starving them of the sugars they feed on. Functional, not cosmetic.
Preservative
Parabens
Potassium Chloride
Parabens are synthetic preservatives linked to endocrine disruption. Potassium chloride is naturally occurring, effective, and does the job without the health concerns.
Floss Material
Nylon / Polyester
100% Natural Silk
Nylon and polyester are petroleum-derived plastics that never biodegrade. Every piece of plastic floss ever made still exists somewhere. Silk is naturally biodegradable, strong enough to clean effectively, and gentle on gum tissue.
Floss Packaging
Plastic Dispenser
Glass Jar, Metal Cap
Conventional floss comes in single-use plastic dispensers. Our glass jar is reusable, our aluminium cap is infinitely recyclable, and refills drop right in. The jar looks good enough that you'll want it on your counter.
Floss Glide
PTFE / PFAS
Natural Essential Oils
PTFE is a "forever chemical" (PFAS) used to make floss glide smoothly. These compounds accumulate in the body and environment and never break down. Our essential oil blend provides natural glide with antimicrobial and anti-inflammatory benefits.
The Packaging
Every component considered.
Glass Jar
Reusable
Aluminium Cap
Recyclable
Sugarcane Tube
Reduced carbon footprint, 100% recyclable, renewable and sustainable.
PCR Cap
50% post-consumer recycled
FSC Box
Certified sustainable